A decade ago, fashionistas in New York City were thrilled to see “Bubbles” pop up on street corners and billboards.
Now they’re furious that the trend is a new fad.
“The new bubble is the new fashion,” said Sarah Schulz, owner of the fashion boutique and designer house, Bubble.
“It’s like the fashion industry is going crazy, and it’s the first thing you see when you walk into the office.”
That is a dangerous statement, said Schulz.
“I think the people who are most concerned about it are the people in the fashion world,” she added.
Bubble has seen its popularity skyrocket over the past few years.
In January, the Brooklyn-based company celebrated its tenth anniversary.
It has become one of the hottest fashion trends in the world, according to research firm Fashion.com.
The buzz has also spread to the fashion business.
Bubble is the latest designer to take on the challenge.
In June, a group of fashion designers launched a campaign called “Be a Bubble,” which asks brands to post pictures of themselves wearing “bubbles” in the hopes of attracting a crowd.
In addition to wearing “Bubs” to sell, brands are encouraged to take selfies with the bubbles.
The campaign also has encouraged people to go on Twitter and Instagram to promote their brands, and to share their own bubble-inspired photos.
The trend is spreading across the globe.
Last month, the brand released a video in which an actress posing with a bubble popped into a room full of young fans.
The actor and model, Maya Angelou, told the crowd that “Bubbles are everywhere,” and that she would wear a bubble “for life.”
But the “bubble” label has been criticized for using the word bubble as a synonym for fashionable.
“If people think that bubbles are the new trend, they’re probably right,” Schulz said.
“But for people who like the trend, I think that’s just as important as wearing a bubble.
If you want to go to a place and be cool, you need to be cool.”
In the past, the “Bumblstops” have been an informal way for fashionistas to meet and get to know one another, Schulz added.
“You don’t necessarily want to be in a bubble,” she said.
But the popularity of the “bubble” is taking its toll.
The “bubbly craze” has brought a number of new fashion trends into the mainstream.
“We’re seeing that people are looking for more, more casual, casual clothes,” said Schultz.
“That’s why we saw this explosion of styles that were cool, but didn’t necessarily fit the new bubble.
It’s really changing the way people look at things, and I think it’s going to continue to change the way we think about fashion.”